Now Enrolling

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Now Enrolling ✺

SIGHTLINES BRAND STRATEGY + BUSINESS COURSE

Transform your vision into a successful brand with Sightlines: a foundational course for women in conscious business

Want a thriving, flowing brand with all the essential elements in place?

Welcome to Sightlines™: a 12-week digital course with a slow-business approach– the only one of its kind that blends mindfulness and self-discovery with traditional branding techniques.

Here, not only will you craft a brand so uniquely you and well-thought out that its essence can be felt (that elusive “authenticity” and the underlying secret to success!) but you’ll also establish all the practical pieces required to mindfully launch and grow your brand with ease.

BRANDING IS INTERNAL AWARENESS MADE VISIBLE

“Sightlines" refers to having clear vision; to seeing something all the way through. With good sightlines, there’s an intentional direction to set our gaze; a naturally intuitive journey. From this place, we have a clear understanding of where we are going, the steps needed to get there and a clear understanding of ourselves.

SIGHTLINES™ IS THE BRIDGE BETWEEN INTERNAL AWARENESS AND EXTERNAL EXPRESSION

Women, mothers, purposeful entrepreneurs– this offering was made for you.

Bursting with all the unrealized ideas taking space in your mind? A big vision you dream of making real? Are you carrying a deep desire to fulfill your sense of purpose or prioritize your independent self? I know these feelings deeply, because I’ve been there too. And this is exactly what Sightlines was made for.

✺ if you’re just starting out

with a business or creative project you’re looking to get off the ground, and want clarity and guidance to make it happen–

✺ if you’re a business owner, maker or service provider

who’s ready to step into your full potential by elevating your existing brand, gaining more visibility, expanding your reach and creating more sustainable income streams–

✺ if you’re an expert + leader

who has built traction in your career and are now ready to go off on your own, but aren’t sure how to translate or “package” your experience and expertise into your own unique brand–

…Sightlines™ is for you.

“How do I begin to describe the incredible energy, motivation and clarity of direction gained from working with Rachel? Like magic, she is able to tidy my untethered ideas into a list of action steps that feel digestible, do-able and completely aligned. I always leave feeling incredibly relieved and excited about the work I have to do, rather than intimidated and exhausted.”

- DARON HOPE, EARTHTONICS BOTANICAL SKINCARE

Imagine having your brand foundation complete and feeling:

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READY TO WORK
You sit down to your desk each day with a crystal-clear action plan you’re actually excited to work on. If you only have an hour to work, you know exactly how to use that time effectively.
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READY FOR OUTREACH
You have have a ready-to-go brand deck that articulates who you are and outlines all your offerings, making it easy to pitch stockists, press and other collaborators
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READY TO BE SEEN
A big opportunity comes your way and for the first time you feel confident having thousands of eyes on your work as it finally reflects who you are and has a strong call to action
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READY TO COLLABORATE
You recieve an email or DM from a brand you’ve admired from afar for years asking to collaborate with YOU because they are such fans of your vibe, your work and all you have created
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READY FOR SUPPORT
A designer, social media expert, agent or publicist sends you a questionnaire or list of things you need to have in order, and you already have the responses completed and easy to share
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READY FOR GROWTH
You wake to an inbox full of new orders, client bookings or inquiries after being featured in a major publication whose readership is your ideal audience too

These real-life accomplishments of Sightlines™ participants are available for you, too

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✺ Enrollment options ✺

Pay In Full

$895

One-time payment

✓ Instant + unlimited lifetime access to the Sightlines™ Brand Strategy + Business Course and growing vault of expert guest lessons

✓ 12 hours of video content across 12 easy-to-follow step-by-step trainings

✓ Over 20 expertly created worksheets, templates, real-life examples and resource guides complete with timer and playlists for an immersive working container experience

✓ Access to live weekly office hours for accountability check-ins and group Q+A plus the option for unlimited voice memo support and discounted 1:1 sessions

✓ Bonus #1: Pre-Work Rituals + Intentional Work Environment Guide

✓ Bonus #2: Validation outreach, scheduling and call scripts

✓ Bonus #3: Photoshoot Creative Direction + Shot list Guide

✓ Bonus #4: Your Brand Compass® template

✓ Bonus #5: Seasonal Strategy planner

Payment Plan

$299

Three monthly payments

✓ Instant + unlimited lifetime access to the Sightlines™ Brand Strategy + Business Course and growing vault of expert guest lessons

✓ 12 hours of video content across 12 easy-to-follow step-by-step trainings

✓ Over 20 expertly created worksheets, templates, real-life examples and resource guides complete with timer and playlists for an immersive working container experience

✓ Access to live weekly office hours for accountability check-ins and group Q+A plus the option for unlimited voice memo support and discounted 1:1 sessions

✓ Bonus #1: Pre-Work Rituals + Intentional Work Environment Guide

✓ Bonus #2: Validation outreach, scheduling and call scripts

✓ Bonus #3: Photoshoot Creative Direction + Shot list Guide

✓ Bonus #4: Your Brand Compass® template

✓ Bonus #5: Seasonal Strategy planner

Here’s what others have to say:

“I finally was able to identify what differentiates me from others"

“This course was such an amazing experience. Building my brand deck and seeing it all come together at the end was so much fun. I’ve had my business for several years, but I hadn’t really established my expertise, thought about my philosophy, or honed in on my gifts and what I have to offer. I finally was able to identify what differentiates me from others- and feel good about it! This was such a great journey from start to finish. I gained more confidence (and improved self-worth!) around my purpose, brand promise, my values and my story overall. Thank you Rachel!”
-AMY PIPER, TAPPING FOR TRUTH
"Working with Rachel infused my business with new life + purpose"

"Working with Rachel has been the catalyst for infusing my business with new life + purpose. Her thoughtful guidance, support, and ability to inspire are just next level. From the moment we met, I felt at complete ease working together, like collaborating with a dear friend. She was able to organize my incomplete thoughts + ideas and help me to shape them into cohesive offerings that have elevated my business and overall mission"
-MELISSA ROUSSEAU, M.PARKE STUDIOS
“I kept hoping for someone to guide me through the process, and found that person in Rachel"

“When I was ready to take the next step in my business, I kept hoping for someone to guide me through the process, to help make sense of what I was trying to take from inside myself and materialize on the outside. I found that person in Rachel. Her insight, heart and knowledge helped me take the feelings I was having, ideas I was holding, and holes I was avoiding and turn them into something beautiful, productive and most of all, something that "felt right".
-TANICIA BYNES, THE ROOTED EXPERIENCE
"The clarity I gained saved me time, energy and ultimately money"

“Rachel was able to take all the ideas I had floating around in my head and show me how they fit together into a cohesive business plan. The clarity I gained saved me time, energy and ultimately money”
-JEN BARONE, JEN BARONE INTERIORS

Here’s exactly what you’ll find inside:

And here’s what more you can look forward to:

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LIFETIME ACCESS TO SIGHTLINES
Our comprehensive program, which includes 12 in-depth modules and live weekly office hours for accountability check-ins and group Q+A
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ACCESS TO OUR VAULT OF RESOURCES
Including guided worksheets, resources, real-life examples and fill-in-the-blank templates to make each step of the process seamless
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STUDENT-ONLY PERKS
As a Sightlines participant, you’ll receive access to perks no one else has- like optional unlimited email or voice memo support and student-only discounts for everything on our site
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GROUNDED CLARITY + CONFIDENCE
No more imposter syndrome here–our slow-business approach means being able to truly integrate the knowing that you and your offerings stand in a league of your own
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KNOWLEDGE + EMPOWERMENT
Never worry about missing pieces, doing the right thing, or spinning your wheels again. Knowing the most logical and efficient places to put your energy will save you SO much time, money, and mental bandwidth!
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AUTHENTIC, ICONIC STYLE
Stand out and show up consistently with aesthetics and messaging that feel cohesive but not repetitive. A look and feel that's authentically you while appealing to the customers and partners you wish you attract
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LOW-STRESS MARKETING PLAN
Identify the ideal marketing methods that match your bandwidth, budget and natural assets so you can get your offerings out there in a way that feels good and actually do-able
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ACTIONABLE SEASONAL STRATEGY
No more triage and last-minute stress or scrambling! Run your business like a professional by planning ahead so you know exactly what to work on and are prepared to achieve your goals

“Since working with Rachel, my nutritional business, brand, and consulting practice have completely transformed. Her strategic and heartfelt approach made my massive vision feel achievable, so I was prepared to move forward in an inspired, organized, creative, and realistic way.”

- KRISTIN DAHL, HOLISTIC NUTRITIONIST

Create Your Brand Compass®

Your brand isn’t a box you have to stay locked within, or a perfect curation of tiny instagram squares.

It’s a compass, a guiding set of standards, values and to support you in having a better understanding of how you show up in the world.

That’s why creating your own Brand Compass® is an integral part of the Sightlines program.

(You might have seen beautiful templates out there for creating something similar but none teach how to to actually fill it in with meaning and depth that truly reflect your brand!)

Through recorded lessons, guided journaling prompts, meticulously crafted fill-in-the-blank frameworks and live support to guide you all the way through, at the end you’ll leave with what is essentially the magic box you’ve been waiting for: a robust, 50+ page document that can be utilized in a multitude of ways.

Whether you’re looking to work with investors, designers, publicists, social media managers, digital ad experts (or handle these aspects yourself)— the foundational elements necessary for making all of these things possible and successful is what you’ll be crafting here.

Core Values

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Philosophy

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Differentiating Factors

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Aligned Community

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Imagery Direction

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... and much, much more!

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Core Values 〰️ Philosophy 〰️ Differentiating Factors 〰️ Aligned Community 〰️ Imagery Direction 〰️ ... and much, much more! 〰️

✺ GET FROM HERE TO THERE ✺

Stuck in survival → Momentum + flow

Scattered → Organized

Intimidated → Confident

Constant re-invention → Cohesion + consistency

Overwhelmed → Ready-to-go

Playing it small → Owning your power

Hi, I’m Rachel Garahan.

I’m a creative strategist, entrepreneur, and mother of three.

I believe that each of us has an important contribution to offer to this world. That there is something deeper within us that longs to be expressed, and the work of uncovering, sharing it, living it it is what we're here to do.

For over 15 years, I’ve helped grow wellness, lifestyle, and values-based brands, and as a three-time author and founder myself, I’m no stranger to the in’s and out’s of the creative and business journey.

Through Sightlines, I share all the insights and strategies that have helped hundreds of others to expand into the next versions of themselves through their unique offerings.

Living in Ojai, California with my husband, son and two daughters, I find joy in the simple pleasures in life— bright healthy foods, stillness in nature, and dreaming up unconventional tools for self-discovery.

Let’s evolve together!

✺ frequently asked questions ✺

Because Sightlines is self-paced, you will receive instant access to the membership site as soon as you register, and can begin the lessons right away.
Within the portal, you will also find links to access the live weekly support calls and community chat.
If you have signed up for a live cohort (which is advertised via email twice per year), you will still receive automatic access, but there will be specific start and end dates so you can work through the content at the same pace as your cohort members.
Sightlines was thoughtfully built to fit into your busy life while still making true progress.
With 36 hours of video lessons and timed, guided exercises (and the full course available right away) you can complete this in 1-2 weeks if desired.
However, in my experience I see that as a whole we tend to overestimate what we can accomplish in a given time. This leads to rushed work, dissapointment and an overall "quick spark" approach that burns out.
Which is why, for sake of realistic expectation, longevity and to allow for full integration of content and creative embodiment, we recommend more of a slow burn approach: setting aside a 3-hour time block once per week, with a goal to complete the course in 12 weeks (a literal 'season in your life').
Whether you choose to complete and revisit or take it at a slower pace, with lifetime access to the course, you can work at whatever speed makes sense for you.
Yes! Sightlines encompasses the foundational pieces necessary to launch a successful brand and business.
If you are just starting out, this is a perfect time to complete this course as you will learn all of the things needed to effectively put together the look and feel of your aesthetics, voice and tone of your messaging, and the building blocks of your website, service offerings, social media, launch plan and more– all of the things you are (hopefully!) thinking about anyway!
Yes! Brands naturally evolve over time.
If you're feeling that yours doesn’t reflect who are anymore, who you serve or where you want to be––or, if you’ve been operating with things feeling piece-mealed together... you are going to love and benefit from this course.
It’s never too late to consider brand strategy. Completing Sightlines will significantly uplevel the way you consider your brand and run your business.
Of It All is first and foremost a mindfulness brand. Our focus is on the human experience; the journey through which we discover and express ourselves and engage in the world at large. As a brand strategist and entrepreneur, I believe deeply in brand development and business ownership as an pathway to explore these concepts, and I am passionate about helping others cultivate connection and fullfillment through brand development. In this way, you wont find a more grounded and mindful branding course than Sightlines.

Yes! Whether you offer a product or service, are a personal brand or plan to be more behind-the scenes, Sightlines focuses on the fundamentals and will support you in understanding your brand at a core level, including your mission and values, origin story, ideal audience, outline of offerings, pricing, marketing methods, strategy approach and more.
Yes! Whether you offer a product or service, are a personal brand or plan to be more behind-the scenes, Sightlines focuses on the fundamentals and will support you in understanding your brand at a core level, including your mission and values, origin story, ideal audience, outline of offerings, pricing, marketing methods, strategy approach and more.
While we don’t dive deeply into advanced design techniques, Sightlines equips you with the essentials to be your own creative director. You’ll learn to craft a moodboard + creative direction decks, design a simple logo, develop a cohesive color palette, choose fonts, and map out a basic website. Additionally, we cover how to effectively hire and collaborate with a designer should you prefer to take that route.
Sightlines includes aspects that you could hire a designer, publicist, social media expert, business coach, or digital marketing expert to support with.
And yet, each of them would have introductory questions they’d want you to answer, and much of their work would be diving into these foundational elements with you.
As I often say, your brand begins with you, and is an extension of your unique experiences, motivations, goals and interests.
By completing this course on your own, you’ll not only save so much time and money, but you'll also streamline the process significantly should you hire support in the future, which allow these experts to do their best work.
If you would like more assistance throughout the Sightlines process, 1:1 sessions are always available.
Have a question that's not answered here? Feel free to reach out directly to sightlines@of-it-all.com and I will personally respond to any questions you have. Thank you!

Innovators and entrepreneurs–

I know that the big visions within us are intended to guide us on our most important life paths because I’ve seen what happens when we let them lead us somewhere bigger.

I believe in this so fully, l've made it my life's work to help creatives get out of their own way and fully see their big ideas through.

It’s your time to finally create the brand you’ve been dreaming of.

If you’re feeling hesitant or unsure if Sightlines is the right investment for you, please don’t hesitate to reach out with any questions or concerns.

Because if there’s one thing I know, it’s that behind every creative success is an unseen village of cheerleaders, editors, guides that have supported along the way. (Trust me– anyone you see “doing it well” isn't doing it alone!)

No matter where your process finds you today, I remain in service to your big ideas, and look forward to seeing what you create.